🔥 Our Exact & Tested Steps to Outsell Your Winning Token on Pump.fun or Four.meme

Introduction

Last Part: Top 4 Fundraising Models

A good launchpad listing is like the front door of your token project. You might have the best token in the world, but if you don’t present it well on a launchpad, no one will know about it. Investors look at a few key things when deciding whether or not to buy into your project:

• Does your token have a clear use case?

• Is the team behind it trustworthy?

• Is your tokenomics model sustainable?

• Are the token details easily accessible?

In this lesson, we are going to talk about how to launch your token successfully on a platform like PinkSale, DxSale, Pump.fun, Four.meme, or others. If you’ve created a token, now it’s time to get it out into the world. But before you can start attracting investors, you need to make sure you’re doing everything right from the beginning.

For example, one of our tokens raised $100,000 in their pre-sale and had high demand during the fair launch. Cause we spent time ensuring the sale setup, tokenomics, and branding were all perfect. The listing was clear, simple, and showed everything an investor needed to know.

If you're aiming to raise funds through a fair launch or pre-sale, how you set up your listing makes a huge difference. In this lesson, I’ll take you through the entire process of setting up a launchpad listing, step-by-step. We'll cover everything from selecting the right sale type to getting that KYC or audit badge that gives your token credibility. If you're serious about attracting real investors, doing this properly is key.

By the end of this lesson, you'll know how to make sure your listing stands out, builds trust with investors, and positions your project for success.

I. Set Up Your Token for Launchpad Listing

Like I said before, we have a big & strong list of diverse launchpads, but in today’s lesson, I’ll guide you through Pinksale (the hardest, other platforms even much easier), you can totally apply this guide to any other one! One more thing, before you even think about listing your token on a launchpad, you need to make sure that your token is ready.

Here’s the checklist for you before getting started:

• Get Your Smart Contract Ready & Audited: You’ll need a contract written for your token (come back to lesson 10: Smart Contract Execution if you do not have one here)

• Token Supply and Allocation: You need to decide how much of your total token supply will be available for sale and how you’ll allocate the remaining tokens.

• Token Verification and Branding: Make sure the logo is clear, professional, and aligned with your project’s theme.

• Ensure All the Details Are Ready for Launch: Ensure your whitepaper is ready to go.

So, in the last lesson, we created our new token called AIFire ($AIF) right? But many of you want me to create a token inside the launchpad itself, so for this guide, I’ll create a new one inside Pinksale. Let’s call it “Burger AI (BUA)” for example.

Name: Burger AI
Symbol: BUA
Total supply: 100,000,000
Address: 0x1a57060A6f512e5CAc4D2c84B27bB85BBB99bc47

Oh one more important note here is that I'll be switching to test net mode on Pinksale. But you’ll be staying on the mainnet for your real token launch.

=> I’m using testnet just to show you the process without actually launching a token that’s visible to everyone. When you're working on the mainnet, your token is live, and real money is involved, so be sure to carefully check everything before launching.

• Testnet:

  • This is a simulation environment where you can test your token setup and sale parameters without using real funds.

  • You use tBNB (test BNB) here, which is not real BNB and holds no value.

  • Great for testing your processes and making sure everything works smoothly before launching on the mainnet.

• Mainnet:

  • This is the live network where your token and sale are real.

  • You'll use real BNB or other tokens, and investors will be putting real money into your sale.

  • Fees are higher and will be 1 BNB (as opposed to the 0.01 tBNB fee on testnet) to create a launch.

=> So, on testnet, you'll be charged 0.01 tBNB, which is for testing purposes only. On the mainnet, however, the fee to set up your launch will be 1 BNB. Just keep that in mind when you're doing your real token launch, don’t confuse the two environments!

II. Configure Your Additional Parameters

After you have all information above, go ahead and click on “Create fair launch”. You can also explore the Dutch auction or subscription. My recommendation is sticking to Fair launch or presale because these are the most popular ones on Pinksale.

• If you want more control over the price, go for a pre-sale.

• If you want a fairer system where the price is determined by how much people are willing to pay, go for a fair launch.

  

1. Verify Token

The first thing you need to do is get your token contract address. This is a unique identifier for your token on the blockchain, and it’s essential for everything that comes next.

And every time you create a new token, you should (or must) copy that address right away.

Step 1: Find and Copy Your Token Address

• Go to the blockchain explorer (for example, BSCScan if you’re on BNB Chain).

  

• Find the contract address of the token you created (for this example, let's say it’s the token from the last video). Copy the contract address to your clipboard.

Step 2: Paste the Contract Address into the Launchpad

• Paste the token contract address into the field provided for creating a new sale.

• Once pasted, the platform will automatically fetch the details of your token. This includes things like the token’s name, symbol, total supply, etc. You don’t need to manually enter these.

  

Step 3: Add Additional Information

• Fee: If you’re doing this on a testnet (practice or test environment), the pool creation fee is 0.01 tBNB. On the mainnet, when you are actually launching for real, the fee is 1 BNB.
  
  => On top of this, PinkSale also takes 5% of the total funds raised. So, if you raise 100 BNB, they will take 5 BNB as a fee. Make sure you factor this into your fundraising goals.

• After you input the token address, you need to decide which currency your investors will use to buy the token. For this example, I’m selecting BNB because it typically gets the highest volume, and it’s the most common choice on PinkSale. But remember, this choice really depends on your project and target investors.

  

• PinkSale offers two different fee structures:

  • 5% of the BNB raised – This means that if you raise 100 BNB, PinkSale will keep 5 BNB as their fee.

  • 2% of the BNB raised + 2% of tokens sold – In this case, if you raise 100 BNB, PinkSale takes 2 BNB and an additional 2% of your tokens.
    
    => Based on my experience with previous launches, 5% of BNB raised is generally the best option. PinkSale also encourages this fee structure and it tends to help your listing trend higher.

    

• You’ll then choose whether you want an auto-listing or manual listing.

  • Auto-listing means that once the sale ends, the token is immediately listed on PancakeSwap (or another DEX) for trading. This is great for fair launches, where you want to immediately list your token once the presale ends.

  • Manual listing is typically used for seed sales or private sales where the listing happens later or under different conditions.
    
    => Since I’m doing a fair launch, I’m going with auto-listing.

    

• Setting Up the Affiliate Program: This is a very important feature that many new token creators miss. The affiliate program motivates people to market your token in exchange for a commission. I recommend 3%–4%. This is the percentage that affiliates will earn based on the total funds raised.

  

The overall settings look like this:

Simply click “Next” and move forward with setting up the rest of the parameters for your sale.

2. DeFi Fairlaunch Info

Alright, next page, I’ll show you the overall page, then I’ll explain each field:

• Total Supply & Percentage for Fair Launch. In this example, I set to have a total token supply of 100 million tokens, 100M BUA. Now, let’s say you want to sell 25% of your total supply during the fair launch => 25% of 100 million tokens is 25 million tokens.

• Soft Cap: This is the minimum amount of funds that need to be raised for the launch to be considered successful. For this example, I’ll set the soft cap to 5 BNB. This is realistic and achievable, especially if you have a solid community or plan on running a strong marketing campaign.
  
  => When you hit the soft cap, it triggers notifications in PinkSale's Telegram group, Twitter, and more. If the soft cap is too high (e.g., 100 BNB), you might not hit it without a big marketing push, and you could miss out on early momentum.

• Max Contributions per Wallet: One thing you don’t want is one investor taking up all the tokens and dumping them once trading starts.

  => To prevent this, set a max contribution limit for each wallet. For this example, I'll set the max contribution to 1.5 BNB. This means no single wallet can contribute more than 1.5 BNB to your sale.

• Liquidity & Buyback Protection: 

  • Liquidity is the amount of your token that will be available for trading after the sale ends. You’ll need to lock a certain percentage of the raised funds into the liquidity pool to ensure your token has enough liquidity for buyers to trade.

  • Buyback protection helps to stabilize the price. It automatically buys back tokens from the market using a portion of the funds raised.
    
    => So in this case you can select 43% as the liquidity or 8% as buyback. Now we have a total of 51%.

• Router: The router will be PanCakeSwap. Because this is the biggest decentralized exchange when it comes to BSC.

• Start & End Time:

  • Start time: Set it based on when you want to begin the sale. In this example, I’ll start the sale 5 minutes from now for testing purposes.

  • End time: Set this to fit your goals. You can run a sale for 1 day, 3 days, or even 30 days, depending on what you think will generate the most interest. For this test, I’ll run it for a few hours.
    
    => In real life, I recommend running a sale for 3–7 days. This gives your sale enough time to gain traction and allows for a steady stream of investors.

• Liquidity Lockup Time (in Minutes): PinkSale requires you to lock your liquidity for a certain amount of time. I have no clue why, because it should be in months instead of minutes.
  
  => Liquidity lock time should be at least 6 months to 1 year to show investors that their funds are safe. I’ll choose 525,000 minutes, which is equivalent to 1 year.

Once you’ve set up all these parameters, make sure to review everything carefully before confirming. You can’t change your soft cap, hard cap, or liquidity lock after submission, so double-check all settings.

3. Upload Branding & Social Links

Next page, you need to upload the logo, the website, Facebook, X (Twitter), GitHub, Telegram, Instagram, Discord.

• The first thing you’ll do is upload a logo for your token. This logo should represent your brand clearly and look professional. For this example, let’s say I’m using a simple burger logo made by ChatGPT just for demonstration purposes.

• Upload your logo to PinkSale page. You’ll need to get the “https” link for your image.

  

• Add Your Website Link: For the example here, I’ll use a fake website - I’ll guide you how to create a real one later (but for your project, it will be your actual website).

• Next up, you'll need to link to your social media profiles. The more social media platforms you add, the better. It builds trust, and investors will feel more confident seeing multiple channels where they can follow.

• Write Your Short Description or Sales Copy: Be honest and clear in your sales copy. If it’s hard for someone to understand or it looks too promotional, it won’t work well.

📌 OUR TIPS: We also use 1, just 1 conversation in ChatGPT to write like almost everything for 1 project. You remember the chatbox that you use to write the whitepaper right? Get back to it, and paste this prompt, follow up the previous one, don’t delete anything:

Next up, I need you to create a compelling and professional sales copy for my crypto token based on all the information you know about my project above. Here are the key elements that should be included:

1. What is the token doing?
- Explain the purpose of the token.
- Highlight if it’s solving a real-world problem, or if it’s part of a larger ecosystem like DeFi, NFTs, gaming, or financial services.
- Show how the token works, and describe its utility clearly. Does it provide staking rewards, is it used for governance, or does it serve as the backbone of an entire platform or ecosystem?

2. Why should investors care?
- Focus on the unique value proposition of the token.
- What makes it stand out from other tokens on the market?
- Is it more secure, scalable, or cost-effective than other options?
- Does it offer something innovative that others don’t?
- Highlight any unique features or partnerships that give the token extra credibility.
- Does it offer real-world utility or investment growth potential?

3. Tone and Style:
- The tone should be professional and informative, but still engaging. Avoid sounding too salesy or promotional.
- Focus on clarity and transparency—I want investors to feel like they understand the value of the token immediately.
- The sales copy should speak directly to my target audience and be easy to understand for both crypto experts and beginners.

4. Specific Details for the Copy:
- Include real-world examples if possible, showing how the token could be applied or why it’s a good investment.
- Avoid jargon and complex terms—keep it simple but powerful.
- Keep it concise, no more than 2-3 short paragraphs that highlight the most important aspects of the token.
- The sales copy should generate excitement without overhyping it.

5. Format/Structure:
- Start with a hook that grabs attention.
- Follow with a brief description of the token’s value and utility.
- End with a strong call to action (something that encourages potential investors to join or buy).
- The description will be at least 128 characters

Example of the type of copy I want:
“Burger AI Token (BUA) is the future of decentralized finance, enabling seamless AI-powered lending with low-risk, high-reward investments. By leveraging cutting-edge algorithms and real-world asset tokenization, it solves the liquidity problem in traditional markets while offering users unparalleled rewards.”

4. Review Your Information

When you reach the final window of setting up your launchpad listing, it's time to review all the information you've entered.

In this example:

• 25 million tokens are set aside for the fair launch (this is the amount that investors will be able to purchase during the sale).

• 10 million tokens are allocated for liquidity and buyback protection.

Now, once you’ve confirmed your allocations, you need to approve the spending. Click on “Approve Spending”: By clicking this, you’re giving PinkSale the authorization to use the specified amount of tokens for the sale and liquidity.

=> Approve the transaction: After clicking the approve button, your wallet will prompt you to confirm the transaction. Depending on your wallet, this could take a few seconds to process.

Then, click on “Submit”. So once this is done, it gives you a notification that this is created. You can go to the launchpad list and you can see our token is here.

Click on view. And we can see that, only 2 things that we added here were, the website and Twitter.

All the details that we gave to pinksale are here. The first thing I want to mention is once the listing is live, the only thing that you can edit is the social media address or the description. And that's literally all.

Stuff like your soft cap, hard cap, we can’t change later. Now the problem is our tokenomics look very funny like this 100% of the tokens are unlocked, so we're going to go ahead and fix this and make it look professional.

Now, we’ll copy the token address at the beginning of this page. Go to PinkLock – You’ll need to access the PinkSale website and go to the PinkLock section.

• Enter Your Token Address – Paste your token contract address here.

• Select How Much You Want to Lock – Let’s say you want to lock 15% of the total token supply (which is 15 million tokens). This would be a portion set aside for marketing after the launch.

• Set a vesting period: This could be something like releasing 30% of the marketing tokens after 20 days, and then 10% periodically after that, every 15000 minutes (a few days). All up to you.

  

• After approval, you’ll click on “Lock”, and the tokens will be locked. Now, no one (including the team) can access those tokens until they meet the vesting milestones.

  

Now, try coming back to see how the tokenomics changed. You can see the marketing pie right? So we still have 85% of supply as open. We'll do the same process for other elements in our tokenomics, just add each one according to your whitepaper.

As an investor, I'll be more interested in the tokens with locked supply instead of unlocked supply. Again, it totally depends on your situation. If you want to keep everything locked, you can just keep it locked until it looks done like this:

III. Finalize the Listing and Enable Trading

In this section, we will go through how to finalize your PinkSale listing and enable trading on PancakeSwap or any other DEX that you have selected for your token.

Once your sale ends or reaches the soft cap (minimum amount to continue), you can finalize your listing. When you look at your listing, you’ll see the Finalize option isn’t showing until the soft cap is filled. You can do this manually if the system hasn’t auto-filled it.

=> To do this, just input the soft cap amount yourself, and once it’s filled, the Finalize button will appear. But this test net is just an example for you to understand and copy it.

Before clicking on Finalize, please do this first. Go to the contract and ensure the pre-sale address is excluded from the fee. That address here:

• Go to BSCscan (or Testnet BSCscan for me): Paste the token address. Click on the token name:

  

• Connect to Your Wallet:

  

• Navigate to Write Contract, enter the pre-sale address, and exclude it from the fee.

  

Now come back and click on Finalize. Once you click Finalize, the tokens that investors bought during the sale will be available for them to claim. For example, if an investor contributed 1 BNB, the equivalent amount of tokens will be distributed to their wallet.

• You can click on the Distribute button, select the amount of tokens to distribute, and confirm. The transaction will take a few seconds to complete. After distribution, investors will see the tokens in their wallets, ready to claim and trade.

  

• Before enabling trading, you need to announce the exact time when it will begin. This is crucial to avoid giving unfair advantages to some users => At least 1 to 1.5 hours in advance. Use platforms like Telegram, X - Twitter, and Discord to make the announcement.

• Enabling Trading: After distributing tokens, head to BSC Scan and connect your wallet. You’ll need to go to the contract section and then to Write Contract. Find the option to Enable Trading in the contract. This is a one-time operation—once you enable it, there’s no turning back, so only do this when you’re sure it’s time for trading to begin. Click Confirm, and trading will be enabled on PancakeSwap.

  

Once enabled, the token can be bought or sold immediately on the DEX. The chart will update, showing trading activity, including buying and selling. You’ll be able to see the token's price movement, and investors can start trading freely.

Summary & Next Step

In this lesson, we’ve gone through the entire process of creating a successful launchpad listing. Make sure your token’s contract is audited and secure. Set your tokenomics (total supply, allocations, etc.) based on what we discussed. If you haven’t yet, now is the time to decide on the sale type (fair launch or pre-sale).

Follow the steps we covered to create your listing on PinkSale and apply to your favorite launchpad. Make sure to double-check your soft cap, hard cap, and liquidity lock details. These are things you can’t change after submitting, so get them right the first time.

Good luck with your listing! You’ve already taken a big step towards creating a successful token launch.

Next lesson: Creating an Engaging Website & Social Media Presence! So you can come back here and update all the social links.